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July 19, 2010updated Jul 29, 2015

Corum Set to Open First Boutique in Switzerland

By Pardhasaradhi Gonuguntla

Since 1956, Swiss watchmaker Corum has been distributing creative, high-quality watches from its La Chaux de Fonds building in Switzerland. This September, however, the luxury brand is set to open its own first-ever boutique on the beautiful banks of Lake Léman in Geneva.

The boutique is set in a historical building in the heart of Kleberg Square within the prestigious “Les Bergues” district, an area known as the cradle of the Swiss watchmaking industry. The boutique’s building was chosen specifically for its preserved charm, combining old stone with Macassar wood. This wood in particular is meant to mimic the brand’s refined aesthetic codes of simplicity and elegance.

Corum’s most famous timepieces, Admiral’s Cup, Corum Bridges, Romvlvs and Artisans, will all be on display in the boutique’s three large windows, welcoming customers from all over the world. The exciting grand opening of this world first will also include a ribbon cutting ceremony and celebration.

Visit www.corum.ch for more information.

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