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September 21, 2009updated Jul 06, 2015

Davidoff of Geneva and S.T. Dupont Debut Shop-in-Shop Corner

By Pardhasaradhi Gonuguntla

Photo courtesy: Danielle Gros/ The Lilian Raji AgencyPhoto courtesy: Danielle Gros/ The Lilian Raji AgencyWith a private reception on September 15th, Davidoff of Geneva and S.T. Dupont premiered the product of their latest partnership: a Shop-in-Shop Corner within the Davidoff of Geneva flagship store on New York’s Madison Avenue. The first of its kind for the company, the S.T. Dupont Shop-in-Shop Corner will feature an extensive collection of the Parisian label’s eye-catching and innovative merchandise, which includes pens and other writing accessories, leather goods and men’s accessories.

While the Davidoff of Geneva flagship has always carried S.T. Dupont’s lighters and smoking accessories to complement the brand’s own premium cigars and accessories, the new development marks a “next step” in the relationship between the two brands. As Michael Herklots, General Manager of Davidoff of Geneva stores in New York, explains: “There’s been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont… This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from Davidoff of Geneva in New York City.” The connection should come as no surprise: both labels are committed to crafting products that deliver a taste of the good life.

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