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May 24, 2010updated Jul 13, 2015

The Forum Shops At Caesars Add New Retailers

By Pardhasaradhi Gonuguntla

Las Vegas, Nevada – Reported by Elite Traveler, the private jet lifestyle magazine

Maintaining its position as one of the nation’s top-selling shopping centers, The Forum Shops at Caesars continues its winning streak as the premier retail, dining and entertainment destination. The Forum Shops is now welcoming eight new retailers and restaurants. In addition, due to increasing sales and demand, six current world-renowned retailers are expanding and remodeling their space.

Today, The Forum Shops remains the leader in the industry in producing the highest dollar per square footage annually totaling more than three times the national average.

“Strong sales performance and tenant mix continues to be our strong suit at The Forum Shops. Proven consistency is one of the primary reasons we are sought after by so many new and diverse retailers and restaurants,” says Vicki Hanor, executive vice president of leasing, Simon Property Group. “Retailers believe in the location. That is why we have so many existing retailers remodeling and expanding; they are listening to their customers’ desires in fulfilling their needs by adding more merchandise depth, thereby satisfying the shopper.”

New retailers for 2010, most of which are first to market, include:

-P.J. Clarke’s: For 125 years this venerable New York institution with its colorful history has entertained the famous, the infamous and everyone else who appreciate the ambiance and food of a real saloon. The pay phone will remain “Out of Order” and the broken cigarette machine will remain broken. P.J.’s famous jukebox will play Frank, Buddy and Sting. Democracy reigns in the dining room as the newsmaker rubs shoulders with the CEO sitting next to the ironworker. For the first time, P.J. Clarke’s will welcome Las Vegas guests for good food, good drink and great conversation. (Opening Fall 2010)

-Max Brenner, Chocolate by the Bald Man: chocolate is not just about taste; it also represents romance, sensuality and decadence. A worldwide phenomenon with menu primarily made from chocolate, Max Brenner’s location at The Forum Shops will hold the distinction of being the largest at two levels consisting of 9,400 square feet. Also to catch the guests’ eyes: enormous white vats mixing chocolate that will flow into pipes that run throughout the entire space. The décor will also feature huge bricks, candles, pralines, colorful toy tines and crates overflowing with cocoa beans. Currently, including Las Vegas, there will be 30 total locations, with two in the United States: New York City and Philadelphia. (Opening Summer 2010)

-H&M: Hennes & Mauritz or H&M, the design-driven clothing retailer known for high fashion style and quality basics at affordable prices and the third largest fashion retailer in the world, will open their largest store in the U.S. at nearly 60,000 square-feet and 3-levels. This new flagship store featuring its own unique architecture will offer even more discerning shoppers in the Las Vegas area access to the latest trends and updated basics for ladies, men, young ladies and young men, including accessories. This location will also feature the H&M’s quality children’s collection. (Opening Fall 2010)

-UGG®: The UGG product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of products – the highest quality leathers and suedes, and of course, the world’s finest sheepskin, taking great care to ensure every shoe is going to feel great from the moment consumers try them on. (Opening Fall 2010)

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-Christian Audigier: Las Vegas’ first Christian Audigier location will feature his luxury street wear apparel and accessories for men, women and children when the French designer behind the popular rhinestone-encrusted Ed Hardy brand adds this new location to his empire. (Opening Summer 2010)

-True Religion Brand Jeans: True Religion known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel. True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally. (Opening Fall 2010)

-Inglot: Founded more than 25 years ago and internationally known for combining the most advanced technology and the highest quality materials to produce the world’s most unique beauty products, Inglot cosmetics offer unrivaled freedom and flexibility for individuals to mix and match their own colors. (Opening Fall 2010)

-La Martina: This worldwide phenomenon is the prestigious recognized trademark for the finest technical polo equipment and casual attire with the same passion and craftsmanship in their on-the-field products as their exclusive line of luxury casual wear. (Opening June 2010)

As for expanding retailers, some of the world’s most recognizable brands have recently opened or are presently under construction adding square footage in order to meet customer demands. Retailers include:

-Burberry: Increasing from 4,640 square feet to 6,700 to enhance their product offering including the full line of Burberry Brit merchandise. (Anticipated completion: Fall 2010)

-Cartier: New store under construction with existing store open; new store will be double the size of existing store. (Anticipated completion: Fall 2010)

-St. John: to new location with all new store design. (Anticipated completion: Fall 2010)

-Ermenegildo Zegna: Nearly doubled their square footage with new store design. (Opened: April 2010)

-Gucci: Increased square footage from 4,315 to 6,217 with new store prototype concept. (Opened: November 2009)

-Versace: Opened new location with similar square footage with an all new store design. (Opened: September 2009)

“We are strengthening our position in the market place while enhancing our mix of prestigious tenants. Desirable retail brands are keenly aware of the renowned reputation of the shopping center, resulting in significant leasing and marketing opportunities,” said Maureen Crampton, director of marketing, The Forum Shops.

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