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June 15, 2010updated Feb 11, 2013

Tiffany & Co. Introduces Engagement Ring Finder App

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

June 14th marked the premiere of Tiffany & Co.’s venture into the mobile world with the creation of its first-ever iPhone application, The Engagement Ring Finder. Offering new ways to explore the label’s luxurious engagement ring collection, the application is the first of its kind.

The Engagement Ring Finder features a ring sizer which prompts users to place one of their own rings on the screen and align it with the correct circle in the guide to determine their size. Users are then given creative authority by browsing the collection according to their preferred shape, setting, metal or design. Shown true-to-size, users can virtually create and redesign their own unique style by mixing and matching with diamonds of six different carat sizes, pairing the rings with wedding bands and zooming in on the ring’s intricate details.

If unsure of the ring’s look, the app allows for the saving and sharing of favorite styles via email, Facebook and Twitter, as well as the ability to make an appointment for a diamond expert consultation via phone or e-mail with the company.

The simple yet user-friendly application is compatible with the iPhone, iPod touch and iPad. Visit www.tiffany.com.

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