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January 25, 2010updated Jul 13, 2015

Tourbillon Boutique Opens in Las Vegas

By Pardhasaradhi Gonuguntla

The Swatch Group (U.S.) Inc, a subsidiary of the Swatch Group, has announced the expansion of a unique and exclusive retail concept with the opening of the third US based Tourbillon Boutique in Las Vegas’ Crystals at CityCenter.

Tourbillon is a multi-brand watch and jewelry boutique network, bringing all the prestige brands within the Swatch Group together under one roof. The brands currently presented in the Tourbillon boutiques are Breguet, Blancpain, Glashütte Original, Jaquet Droz, Leon Hatot, Omega and Tiffany & Co. In an homage to the parent company’s namesake, a selection of exclusive watches and jewelry from the Swatch brand is also featured. Prior to the arrival of the boutique in Las Vegas, the Tourbillon network comprised of seventeen boutiques, two in the United States in the renowned South Coast Plaza and New York’s Wall Street, five within Swiss national borders (Crans-Montana, Montreux, St. Moritz, Lausanne, Lugano), eight others dotted across Europe (Amsterdam, Baden-Baden, Kitzbuhel, Mykonos, Nice, Porto Cervo, Portofino, Puerto Banus), two in Beijing, China and one in Singapore. The third Tourbillon boutique to open in the US is located in Crystals at CityCenter, Las Vegas. An extraordinary urban resort destination brought to life by eight world-renowned architects, CityCenter will debut a new era of resort experiences with an ambition to refine and redefine Las Vegas.

At a time when so many companies are downsizing, the Swatch Group is forging ahead with its plans for growth. After the Omega and Tourbillon boutiques in New York and the Swatch Boutique in Pittsburgh, this is the fourth Swatch Group-owned retail store to open in the United States in 2009. In this uncertain market, the Swatch Group is proud to have the opportunity to create jobs and anticipates another successful luxury venture. The opening of the Tourbillon Boutique in Las Vegas would enable the Swatch Group to emerge from the recession in a better position and the strategy is in line with the group’s long term investments in the U.S.


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