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Lotte New York Palace Introduces Aescape Robot Massages

Aescape’s partnership with Lotte New York Palace is the first time the system has been used in a hotel.

Aescape Lotte New York Palace — Aescape's system creates a 3D computational model of each user / ©Aescape

Landmark Manhattan hotel the Lotte New York Palace has partnered with startup Aescape to bring the first commercially available, fully automated AI massage experience to a hotel. The Aescape massage will make its debut at ila Only Spa, inside the heralded New York luxury hotel.

It’s official, the future is here, and while we may not have flying cars, robot massages are no longer the stuff of science fiction. Following seven years of research and development, Aescape was shown to the world in early 2024, its team laced with experts and ex-employees of tech giants Apple, Amazon and Uber.

“It’s clear that more people wish to maintain and increase their sense of wellbeing when traveling, and they’re looking for the resources available to support this when choosing hotels, “said Joe Rose, owner of ila Only Spa at Lotte New York Palace. “Aescape’s innovative approach to massage is adding to our wellness-forward amenities, and we look forward to bringing our guests a completely new massage experience.”

This new system, which may revolutionize the massage industry, utilizes advanced AI technology to form an individual 3D computational model of each user. This information allows the massage experience to be entirely tailored and personalized to the body of the individual.

“The Lotte New York Palace is iconic, maintaining its storied elegance while evolving to keep guests happy,” said Aescape Founder and CEO, Eric Litman. “We share a mission to bring customers and guests a wellness-forward experience designed to meet their needs. As a New York startup, we’re honored to make our hospitality debut at this landmark New York hotel.”

For Aescape, this partnership marks the first step as it begins to enter the hospitality and lifestyle market. The New York-based robot massage startup has also partnered with Equinox and will soon be rolling out its system to several locations across New York City. As the waitlist continues to grow, it is expected that in the next year, Aescape will reveal further partnerships across a wide range of sectors including professional sports, corporate offices, luxury real estate, and of course, hospitality.