The Whisky Exchange has today revealed that The Glenlivet: The Twelve Elements will make history as the first launch on The Whisky Exchange Cabinet – a digital blockchain-enabled marketplace uniquely designed to facilitate whisky collection.
Ushering in a new era for The Whisky Exchange – which was launched in the late 1990s as a trusted retailer of specialist whiskies and fine spirits, via both its online platform and London stores – the newly launched The Whisky Exchange Cabinet acts as a secure destination for global connoisseurs to securely buy and trade rare spirits.
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Using its trusted position in an infamously murky industry, The Whisky Exchange is directly linking buyers with distilleries to ensure authenticity. Purchases are recorded via a digital certificate of authenticity and ownership – which can then be traded and sold without having to manually ship bottles – with each bottle securely stored in the UK by The Whisky Exchange until they are claimed. If you prefer, the bottle can be immediately accessed upon purchase.
The Whisky Exchange’s expert team carefully selects and curates each drop, choosing only the most exceptional bottles. Available from February 21, with a launch price of €40,000 ($43,000) + VAT, The Glenlivet: The Twelve Elements features 12 one-off bottles of 50 Year Old single malt Scotch, which are exclusively available with The Whisky Exchange Cabinet.
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Matured in two casks – one first-fill bourbon and one re-fill hogshead – both chosen for their individual qualities, tastings of the whisky have so far proved to have sweet caramel and honeycomb notes, with underlying gingery spice. The Glenlivet: The Twelve Elements will come to maturation in the summer of 2024, coinciding with The Glenlivet’s bicentenary.
One industry concern surrounding trading portals such as this is that the joy of actually tasting the whisky is lost. One step ahead of the curve, however, The Whisky Exchange Cabinet’s digital purchase certificate allows owners to not only redeem the bottle on release but also samples of the cask liquid at 48, 49 and 50 years.
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“This luxurious whisky showcases the art of balance, where nature and human elements combine to create a liquid of remarkable depth and character,” said The Glenlivet cask expert, Kevin Balmforth.
“This truly exceptional rare expression is a testament to the unique combination of the two hand-selected single malt casks, aged and crafted by a long line of makers presiding over the casks for half a century. As we commemorate 200 years of The Glenlivet, this ultra-rare collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments.”
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