View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Style
  2. Men's Style
February 28, 2022

Mr Porter Unveils Sustainable Knitwear Line

The new Mr P. collection is being made in collaboration with Italian artisans.

By Kim Ayling

Cementing its status as a leader in sustainable luxury menswear, Mr Porter’s own-label brand Mr P. has launched a new collection of responsible knitwear that champions circular materials and authentic craftsmanship.

The 36-piece collection, which includes knitted coats, sweaters, t-shirts and rollnecks, has been crafted to showcase the possibilities of using more conscious materials. For example, some pieces are crafted from surplus yarns, while others feature recycled cashmere and organic cotton, coming together to create a fully circular collection.

As well as carefully selecting responsible materials, Mr P. is also ensuring that the pieces are built to last and respect the all-important sense of craftsmanship that is all too often lost in mass-produced knitwear. The brand has collaborated with skilled knitters, spinners and finishers from Marche, a quiet but historical region in the east of Italy, to bring the collection to life.

[See also: How to Build the Ultimate Spring Capsule Wardrobe]

mr p wool blend hoodie

Mr P. is also ensuring that the pieces respect the all-important sense of craftsmanship / ©Mr Porter

mr p blue knit sweater

The collection features sweaters, t-shirts and hoodies / ©Mr Porter

The impact of this partnership is immediately evident in the collection, with each piece celebrating uniqueness, irregularity and imperfections. Impeccable attention to detail is clear throughout, with thoughtful touches such as irregular waves of color, reverse stitches, brushed finishes and rolled hems seen on many pieces.

“Mr P. is constantly evolving, and this new recycled knitwear expansion drives an exciting next step into the brand’s mission of ‘designed with promise and crafted without compromise’,” says Sam Kershaw, buying director at Mr Porter.

[See also: The Most Coveted Luxury Sustainable Fashion Labels]

mr p knitwear campaign shot

Irregular waves of color, reverse stitches, brushed finishes and rolled hems are seen on many pieces / ©Mr Porter

“Quality and style continue to lie at the heart of Mr P., and we are delighted to be able to create these extremely carefully crafted pieces, that have been designed in exemplary profiles,” he continues. “Working closely together with our Italian recyclers and makers, we have been able to create everlasting products that all offer a unique look and provide our customers with the opportunity to enrich their knowledge of a product’s lifecycle in a new and more meaningful way.”

The Mr P. knitwear release arrives as part of Mr Porter’s ongoing sustainability commitment, characterized by the ‘Our Pledge’ mission, which, among other ambitious goals, sets out the clear aim of becoming climate positive by 2030.

Content from our partners
A Taste of Europe with AmaWaterways
Elite Traveler Celebrates Stag's Leap Wine Cellars in Beverly Hills
Inside The Chateau, Nemacolin's Reimagined Centerpiece Hotel

Separated into three core pillars of Community, Experience and Product, as well as seeking to limit Mr Porter’s environmental impact, ‘Our Pledge’ also nurtures budding designers from underrepresented backgrounds via the Mr Porter Futures program and celebrates the artisanal skills that form the very basis of the fashion industry through initiatives such as the Craftsmanship Code collection.

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network