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April 4, 2017

Wolf & Badger Opens Store in New York

By Olivia Cuccaro

By Olivia Cuccaro

New York’s famed Soho shopping district has added another luxury retailer to its chic streets. Hailing from the UK, Wolf & Badger debuted its first US retail outpost on Grand Street, among high-end neighbors like Alexander Wang and Saint Laurent.

Founded in 2010 by brothers George and Henry Graham, Wolf & Badger curates a selection of independent brands from around the world to offer customers a unique shopping experience both in-store and online. All brands are available for purchase on a three-month rotating basis, pulling from a roster of more than 700 emerging fashion lines.

The 2,500 sq ft retail space features men’s and women’s fashion, accessories, footwear and jewelry as well as homewares and limited-edition pieces made exclusively for Wolf & Badger’s US store. On the upper level, designer jewelry collections are on display near a designated “meet the maker” area for in-store events and appointments. Sleek black floors complement light wood paneling and white architectural accents to highlight the range of products.

“For several years, Wolf & Badger has built a reputation in the UK and online for launching new designer brands,” said Henry Graham, co-founder and creative director for Wolf & Badger, in speaking to Elite Traveler. “Our first US store is an opportunity to bring the best of these labels to the discerning New York market and provide a different and dynamic shopping experience to the city.”

Wolf & Badger’s US flagship currently includes brands such as Donhall & Bell, Subella London, Parlor, Vyayama, Kasun, Joana Salazar and nearly 100 others.

“We’re thrilled to bring a unique and refreshing product mix to the Soho neighborhood,”  added George Graham, co-Founder and CEO of Wolf & Badger, in speaking to Elite Traveler. “The area is undoubtedly a true world capital for shopping and we’re very excited to build on that reputation with something new for locals and visitors alike.”

Wolf & Badger is located at 95 Grand St, New York, NY 10013. Shop online at

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