Oetker Collection has revealed plans to open a new property in St Tropez in 2027. Working closely in partnership with the property’s owners, the Pariente and Essebag families, the new hotel — which is currently unnamed — is planned to open in time for the 2027 season.
Pitched as a peaceful sanctuary, the property will be laid out like a small hamlet, comprised of numerous small two-story buildings, each offering an impressive sea view.
This expansion continues a trend of growth for Oetker Collection, which cut the ribbon at its new Capri property, Hotel La Palma, back in 2023, and will soon have the grand opening of the Vineta Hotel in Palm Beach next year.
“We are simply delighted to have such a trinity of new projects, from recently launching Hotel La Palma in Capri, to our forthcoming first US hotel with The Vineta Hotel in Palm Beach, and now St Tropez – all are bywords for glamour and destinations beloved by many of our dear guests,” said Timo Gruenert, CEO of Oetker Collection. “The St Tropez hotel contains all the ingredients of a true masterpiece, and we look forward to creating an unparalleled haven that embraces both the laid-back authenticity and sophistication of the region.”
The opening of this new St Tropez haunt in 2024 will increase the hotel group to 13 properties, including big names like Le Bristol Paris and Hotel du Cap Eden Rock. Despite this expansion, Oetker Collection insists this growth is part of ‘the company’s ongoing commitment to expand its footprint slowly and carefully’.
Situated in prime position between St Tropez and the beaches of Pampelonne in Ramatuelle, the hotel is to be constructed at the previous site of Le Mas Bellevue St Tropez. Planned to feature 52 rooms and suites — each with its own private terrace or patio — these rooms will surround a large infinity pool, sure to act as the property’s focal point. There will also be a sizable wellness facility, as well as bar and restaurant offerings that deliver the full Provençal experience, blending local flavors with an ambiance that exudes the glamour one would expect from an Oetker Collection hotel in St Tropez.
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This new Côte d’Azur stay has been designed by French interior designers and architects Patrick Gilles and Dorothée Boissier, working out of Paris-based studio Gilles & Boissier. These designers have aimed to imbue the property with a sense of sophistication while remaining understated, maintaining the area’s prized tranquility. Expect the property and its gardens to be bursting with natural materials, particularly aged tiles, local stonework, climbing vegetation and wooden pergolas.
Dorothée Boissier rather creatively compares the property to a sailboat, saying: “A simple gesture brings the water close enough to feel the sea spray softly caress your face. Everything here is immediate, near, as if immersed in the essence of simplicity. Unlike a yacht, where layers separate you from the sea, here, everything is within reach. An invitation to embrace the essentials, embodied in the hotel’s philosophy: What you have is all you need”.
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It’s impossible not to be inspired by the impressive landscape that surrounds St Tropez, a fact Gilles & Boissier clearly understand from first-hand experience. The hotel’s lobby will use textured plaster walls that have been adorned with patterns, contrasting pleasantly with the white stone floor. While subtle flourishes give a nod to the architecture of Rome, expect plenty of arches that blend with wooden beams inspired by Provençal farmhouses.
The hotel’s rooms will follow a similar theme, featuring arched windows that gaze down from their elevated position across a picturesque sea view. Natural textures, such as straw headboards will deliver a certain sense of calm, and pastel tones are never too far away, bringing travelers back to the Cote d’Azur setting.
Set to open in time for the 2027 season to begin, this latest addition to the Oetker Collection remains a few years away, yet if the group’s other properties are anything to go by, this latest venture is sure to be a fine addition to the competitive St Tropez scene.
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