Life's best moments are often unscheduled, instinctive, within the last second of time. Tag Heuer believes that it is these moments that are also the most significant, and hence time should always be precise and dependable to ensure that you can seize it. To achieve this end, the brand has kept pace with evolutions in the sporting industry, one that also values the spontaneity and speed of life. Its timepieces make it possible to capture sporting performance to the very smallest fragment of time.Tag Heuer's success in exactitude crowned it the first watchmaking brand to sponsor the Formula 1 World Championship. From its Mikrograph chronograph that is five times more accurate than any other to the Tag Heuer Carrera Plasma - the first watch to feature lab-grown diamonds - its watches are indicative of horology's best triumphs and remarkable milestones. The watchmaker exemplifies that innovation can be eco-conscious and conflict-free, having employed the Kimberly process since 2003 to ensure that all of its diamonds comply with UN resolutions.