View all newsletters
Latest in Luxury - Sign up to our weekly newsletter

Wheels Up Launches New Product Portfolio with Delta

The new portfolio includes a first-of-its-kind Delta-backed rewards program.

By Kim Ayling

Following a notoriously turbulent year, Wheels Up has revamped its product portfolio in a bid to make access to private aviation simpler than ever and boost its membership numbers.

Offering new options for both members and pay-as-you-go fliers, the newly launched program both improves choice and accessibility (two ongoing gripes in the charter market) and pulls on the rewards-based model typically favored by commercial airlines – a scheme that marks the first of its kind in the private aviation industry.

[See also: The Ultimate Guide to Private Jet Membership]

Harnessing its strategic partnership with Delta Air Lines, which was part of a multi-million-dollar bailout program for Wheels Up last year, the aviation company now offers members the unique opportunity to earn Delta Diamond Medallion Status based on their qualifying private spend.

One of Delta’s most premium membership bands, Diamond Medallion Status includes priority airport services, unlimited complimentary upgrades, waived checked baggage fees and a choice of customizable benefits.

[See also: How Air Partner’s JetCard Program Changed Private Aviation]

wheels up jet interior
 Pay-as-you-go charter customers are also privy to a host of new incentives / ©Wheels Up

Members can now also use Wheels Up deposit funds to towards commercial Delta flights, as well as receive a 20% discount on select commercial Delta routes. Wheels Up also promises to cap costs on high-demand days and reduce rates during non-peak times to help improve savings across the board.

“We are introducing the marketplace to a new way of flying private, one that further delivers choice to customers and adds to the value of Wheels Up’s premium travel experience by capitalizing on our global aviation network, competitive pricing model, and unique capacity to offer guaranteed availability and recovery to our members in areas where they travel most,” said Wheels Up CEO George Mattson.

While the bulk of new benefits are geared toward Wheels Up members, pay-as-you-go charter customers are also privy to a host of new incentives, including 2% flight credit for every $50,000 flown and Delta Diamond Medallion Status after achieving qualifying flight spend.

Content from our partners
Nightcap: Enjoy Live Music All Summer at Nemacolin Resort
How to Enjoy America’s Cup 2024 in Barcelona
From Mexico to Manhattan: Clase Azul’s Latest Tequila Captures NYC

[See also: The Biggest Private Jet Companies in the World]

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network