View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Cars, Jets & Yachts
June 24, 2022updated Dec 15, 2022

Bentley Announces Sustainable NFT Launch

208 pieces of unique artwork by Bentley design will be available for customer purchase.

By Svetlana Nartey

Bentley Motors plans to infiltrate the NFT marketplace with a one-time drop on the carbon-neutral Polygon network in an effort to increase its presence within the Web3 ecosystem.

Scheduled for September 2022, 208 pieces of unique artwork by Bentley Design will be available for customer purchase and offer holders exclusive rewards, opportunities and utilities.

While catering to the digital landscape of our contemporary society, this activation will also spur technological innovation. Proceeds from the genesis Bentley NFTs and future ventures will provide support to students interested in engineering, design and manufacturing as well as all other areas of Bentley’s talent acquisition.

Polygon, a decentralized Ethereum scaling platform, is currently carbon neutral and plans to be carbon negative by the end of 2022. In line with Bentley’s intention of achieving climate-neutrality by 2030, Polygon thereby provides Bentley with a sustainable infrastructure for its digital presence.

[See more: Bentley Bentayga Hybrid: A Glimpse into the Near Future]

The automotive brand further hopes to help make green the transport industry as a whole by supporting other organizations in their sustainability efforts. This is in addition to Bentley’s own research into hydrogenated vegetable oil (HVO) fuel and harnessing of solar energy.

Previously, Bentley have taken to recycling the waste-water produced in their reverse osmosis vehicle treatment method and rainwater roof collection as means of further going green.

Biodiversity has also been encouraged in their South Cheshire factory, where the installation of a green wall houses over 2,600 plants that span 28 species. The five bee hives set up on the wild-flower filled factory site have also provided homage to 300,000 British Apis Mellifera honeybees whose honey is shared by colleagues and visitors annually.

As well as sustainable, technological diversification, Bentley’s NFT venture elevates its automotive prestige within the next iteration of the internet. Web3 will provide users with privacy and self-ownership of data that is absent in our current climate, allowing customers discretion and comfort when browsing online.

Content from our partners
Plan the Unexpected with Resorts World Las Vegas' Flexible Dates
Indulge Your Senses at Resorts World Las Vegas
Las Vegas Paiute Golf Resort: A Desert Oasis Awaits

Alain Favey, board member for sales and marketing at Bentley, also noted that by increasing its presence on digital marketplaces Bentley allows customers who enjoy “living their lives online” greater space to “explore their passions.”

In addition to launching the genesis NFT, Bentley prospects to delve further into digital platforms, including NFCS (non-fungible chips), online gaming and Metaverse applications as well as incorporate blockchain technology throughout its entire organization.

[See more: Mercedes-Benz Unveils Electric Car Designed with Virgil Abloh]

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network