You have headed out into the backcountry to explore the wilderness in your luxury SUV, for argument’s sake it’s the new 2024 Lexus GX. You’re ready for an evening under the stars, when suddenly disaster strikes, the hunger pangs have hit and you could really do with a drink, preferably a cocktail. Thankfully, all is not lost. The vehicle you have been driving is no ordinary Lexus GX, it’s The Monogram GX.
In celebration of the debut of the new 2024 Lexus GX, the Japanese car manufacturer has collaborated with luxury appliance brand Monogram to design an entirely bespoke concept vehicle. Named The Monogram GX, this luxury SUV comes with all the bells and whistles you would expect from a modern SUV with the addition of a few highlights for food and drinks aficionados.
The major highlight is, of course, the Monogram 30-inch Smart Flush Hearth Oven. An electric hearth oven that’s purpose-built to emulate the effect of a wood-fired brick oven, avoiding all the rigmarole of having to go out and actually source the wood.
“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” said Cynthia Tenhouse, vice-president of Lexus Marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”
Taking its cues from the Monogram Designer Collection, Lexus worked alongside the luxury appliance brand’s creative director, Richard T Anuszkiewicz. Focusing on materiality and entertainment, the Monogram GX utilizes a two-toned camel leather custom-patterned interior with additions of brass and titanium detailing. There’s also an added luxurious flair with Dekton slate stone accents, custom rims and exterior detailing.
While pizza may be the most elevated of all cuisines, it’s far from the limit of the Smart Flush Hearth Oven’s capabilities. This compact powerhouse is also well suited for baking soft artisanal bread or perhaps a freshly caught roasted branzino.
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You’ll need a drink to go alongside all this food, luckily the Lexus Monogram GX has got it covered. The vehicle also includes a Monogram Forge Heated Ice Press — the only heated ice press available in the United States — which is capable of producing perfect spheres of ice, ideal for chilling a whisky or cocktail.
There is also an impressive amount of wine and spirits storage, where favorite bottles, glasses and accessories can all be kept handy. In addition to a rear cold draw and cold console compartment in the back seat, ensuring drinks and ingredients are always kept at the right temperature.
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“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the every day,” said Julie Burns, executive director of Monogram Appliances. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”
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