With a shared Danish design tradition and ambition to democratize great design, BoConcept has partnered with global architects Bjarke Ingels Group (BIG) to launch its exclusive “Nawabari” collection.
The collection’s design, led by partner and head of BIG products, Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds. ‘Nawa’ means rope in Japanese, and the term “Nawabari” traditionally translates as stretching rope.
“When starting out with this collection we were looking for a new way of expressing furniture,” says Lange. “We were interested in the forms that are created when a material is bound with rope. The result is these sculptural organic shapes that form the core of this furniture family.”
Transforming shared spaces
Combining BoConcept’s simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces.
BIG is always interrogating the intersection between work, life and play, meaning these contemporary pieces are equally as showstopping in a hotel lobby and gallery as they are in a residential home or social workspace.
Nawabari comprises two sofa sizes, an armchair, two coffee tables and two pouf sizes. The collection can be used individually as standout pieces or grouped to create a standalone area.
The collection can also be customized to meet the specific needs of each project. Nawabari can be upholstered across BoConcept’s fabric offering to beautifully enhance the sensorial design.
A debut at BIG HQ
Proving the collection’s desirability, Ingels has specified Nawabari to feature across several floors of BIG’s flagship new HQ in Nordhavn, the Port of Copenhagen, opening in AW/23. The vast industrial space, symbolic of the city’s design power, was also the setting for the global campaign shoot.
About the partnership
Bjarke Ingels and his team of architects, urbanists and designers address the big questions of the 21st century, shaping the world around us with visionary solutions to reach a better way of living. Remaining true to the essence of Scandinavian design, BoConcept creates timeless designs characterized by their clean lines, functional elegance, and understated beauty. Denmark is a country famed for its design heritage, but with this co-designed collection we are firmly looking to the future.
Paula Mc Guinness, chief marketing officer of BoConcept, said: “BoConcept is known for creating elegant designs that are timeless and look good in any interior space. This collaboration brings a new spirit of informality and fun, characteristic of BIG’s disruptive approach. We are proud to partner with Bjarke and his team for this collection.”
Lange, Partner, BIG – Bjarke Ingels Group, said: “BoConcept is an international player that has a presence in markets all over the world and has built a team of extremely talented craftsmen and salesmen. Together with our creative forces at BIG, this creates a unique sort of melting pot.”
The Nawabari collection is currently available in selected BoConcept stores globally, including Paris, Copenhagen, London, Tokyo, San Francisco and Dubai. For showroom details please visit: boconcept.com