View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Style
  2. Jewelry
4 weeks ago

Bulgari Reveals New High Jewelry Collection Aeterna in Rome

The Aeterna collection consists of over 500 masterpieces, including jewelry and watches.

By Grace Taylor

Bulgari has unveiled its most extravagant jewelry collection to date, Aeterna, in celebration of its 140th anniversary. The dazzling collection was celebrated with a star-studded event in Rome, the home of the renowned jewelry Maison. 

Aeterna consists of over 500 masterpieces, including high jewelry, watches, bags and fragrances. The pieces blend past, present and future, paying tribute to the Maison’s impressive anniversary, and its ability to reinvent itself and continuously interpret the spirit of each era. 

​​”I’m extremely proud of my creative teams led by Lucia Silvestri and Fabrizio Buonamassa Stigliani, together with our master craftsmen, for having developed the most extraordinary high-end collection ever, not only in Bulgari’s unparalleled 140 years of history but probably overall in the 21st century,” said Jean-Christophe Babin, the CEO of Bulgari Group. 

[See more: Bulgari Hotel Tokyo: Tranquility in the World’s Busiest City]

The making of Bvlgari's new Aeterna collection
The collection blends past, present and future / ©Bulgari
The making of Bvlgari's new Aeterna collection
A favorite luxury brand among celebrities and A-listers, the evening attracted notable attendees and brand ambassadors / ©Bulgari

The momentous unveiling took place at the largest baths of ancient Rome, Terme di Diocleziano. The celebration was the first-ever major private event to be hosted at the extraordinary architectural complex, thanks to the unique collaboration between the Italian Culture Ministry and the Fondazione Bulgari. 

A favorite luxury brand among celebrities and A-listers, the evening attracted notable attendees and brand ambassadors such as Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman. 

To commemorate the important anniversary, long-time brand ambassador Priyanka Chopra Jonas wore the Serpenti Aeterna necklace, the masterpiece of the collection and the most precious high jewelry piece ever crafted by the Roman Maison.

This stunning necklace features seven D flawless diamond drops totaling 140 carats, one for each year of Bulgari’s history, and 698 baguette diamonds weighing 61.81 carats. The impressive creation is the result of over 2,800 hours of meticulous design and craftsmanship.

[See more: Chopard at Cannes: A Legacy of Artistry and Cinema]

Content from our partners
A Taste of Europe with AmaWaterways
Elite Traveler Celebrates Stag's Leap Wine Cellars in Beverly Hills
Inside The Chateau, Nemacolin's Reimagined Centerpiece Hotel

[See more: First Look: Chapter II from Louis Vuitton’s Deep Time High Jewelry]

[See more: Bentley Mulliner and Boodles Collab on One-off Continental]

The making of Bvlgari's new Aeterna collection
To commemorate the important anniversary, long-time brand ambassador Priyanka Chopra Jonas wore the Serpenti Aeterna necklace, the masterpiece of the collection / ©Bulgari

Guests of the event enjoyed a jewelry show styled by Carine Roitfield, featuring models such as Isabella Rossellini, Carla Bruni and Giacomo Cavalli. A bespoke gala dinner was provided by Italian Michelin-starred chef Massimiliano Alajamo, with pre-dinner entertainment by celebrated dancers Sabeck Berrabah and Eleonora Abbagnato, the director of Teatro dell’Opera di Roma. After dinner, guests were treated to a live performance by international star Elisa. 

To further mark the celebrated occasion, Dutch designer Sabine Marcelis’ “Vista Aeterna” was gifted to the city of Rome under the patronage of the Fondazione Bulgari. The artwork offers a contemporary imagination of Rome’s urban landscapes, featuring twelve travertine-based pillars decorated with rotating colored mirrors. The immersive installation will be on display at Piazza di Spagna from May 19 – June 15.

bulgari.com

[See more: Spring into Style with Nature-inspired Jewelry]

[See more: Christie’s Jacqueline DiSante Talks All Things High Jewelry]

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network