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January 9, 2024

Jacob & Co’s Latest Watch Partners with La Aurora Cigars

The limited-edition watch comes complete with a humidor and rare cigars.

By Ellys Woodhouse

Look in any gift guide targeted towards men – ours included – and you’ll quickly notice two items repeatedly listed: watches and cigars. Individually, they have become the basis of the modern gentleman’s uniform, so a partnership between the two would seem to come hand in hand. Perhaps that’s why the latest collaboration between luxury watchmaker Jacob & Co and the oldest cigar maker in the Dominican Republic, La Aurora, seems almost natural.

The partnership has created a new La Aurora-branded watch, complete with a humidor and limited-edition cigars. With a reputation for its dazzling and ambitious timepieces, it’s Jacob & Co’s collaborative spirit that has made recent headlines, working with car manufacturer Bugatti and Cristiano Ronaldo for its Epic X watch collection.

In this latest partnership, the Epic X La Aurora timepiece showcases a rose gold 44mm case, adorned with the iconic La Aurora name, logo and the classic No. 1 Perfecto cigar – the smoke favored by La Aurora’s founder, Eduardo León Jimenes. 

[See also: Jacob & Co to Build Ultra-Luxe Skyscraper in Dubai]

The Epic X La Aurora watch / ©Jacob & Co

With every purchase, customers will also receive a humidor and 10 La Aurora 120th Anniversary Limited Edition cigars, designed to perfectly complement their new timepieces. A full Dominican puro blend wrapped in a Habana 92 seed leaf, the cigars are part of a limited edition released in October to commemorate the 120th anniversary of the brand’s founding.

Customers will receive the new watch, 10 limited edition cigars from La Aurora and a humidor / ©Jacob & Co

The watches were limited to a production of just 10 units, seven of which have been pre-sold to La Aurora’s president, Guillermo León, and his family and friends. The remaining three sets are available at Jacob & Co stores in three locations – New York, Miami and Geneva, Switzerland – for a suggested retail price of $48,000. 

León, the fifth generation of his family to work at La Aurora, said upon the release: “Through perseverance, expertise, creativity, and integrity, we have sought to change the way the world interacts with seemingly common products and turn them into luxury goods. We’re excited about the incredible product that we are creating together.”

[See also: Iconic Men’s Watches of the 21st Century]

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